Braze 101

New to Braze? Start here to learn what we do and, more importantly, what we will do for your business. This course introduces you to our platform's fundamentals - user profiles, campaigns, data - and introduces technical concepts that are crucial for your success, such as SDKs and APIs. Already sounding like a lot? Don't worry - we'll take you through everything step by step. By the end of this course, you'll be comfortable with our platform and feel ready to dig in and start using it.

Table of Contents

1. Welcome to Braze

2. User Profiles

3. Custom Data

4. APIs

5. SDKs

6. Data Points

7. Segmentation

8. Channels

9. Campaigns & Canvases

10. Variants

11. Reporting & Analytics

12. Reputation