It's crucial to map out your customers' lifecycles before digging into implementation and campaign setup. This exercise helps you understand your audience and the many ways they can interact with your brand. The result? You'll feel equipped to the collect the right data to capture your audience's behavior and create messaging that resonates with each step of their journey.
This course is essential for any new company integrating Braze for the first time, but it's especially powerful for marketers looking to understand how to implement a successful lifecycle marketing strategy.