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Braze Technical Basics
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How Data Flows Through Braze
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User Profiles
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Introduction to Braze Data Categories
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How Braze Structures Data
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Data Points
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Summary
Braze Data Basics
An introduction to using data with Braze
About this course
This course guides you through the process of collecting, storing, and utilizing user data with Braze. Start by reviewing how Braze integrates with your tech ecosystem and how your data can flow into and out of the platform. Then learn how Braze organizes user data into user profiles, and the various types of data available to you for message personalization, triggering, reporting, and more. Finally, refresh on what data points are and how you can optimize your data usage with Braze.
After completing this course, you will be able to:
- Explain how Braze allows you to collect and use your data from a technical perspective
- Explain how data flows into and out Braze and the different data collection methods Braze supports
- Explain how Braze data is stored in user profiles
- Explain the different types of data you can leverage with Braze
- Explain what custom data is, how you can leverage it in your messaging, and the different types of custom data you can use with Braze (attributes, events, and purchase events)
- Explain what a Braze data point is and strategies for optimizing your data usage