Marketer Certification Resources
How to Prepare for the Exam
This page includes a list of the topics and key terms you will need to know in order to pass the Marketer Certification exam, as well as links to relevant documentation. For more guided preparation, check out our LAB courses.
Terms to Know
All standard and out-of-the-box attributes that are not custom to your business and can be captured either out of the box or optionally through the SDK.
The session attributes that we collect automatically. Example: Device Type, OS
Standard attributes are predefined, common pieces of information brands can collect regardless of industry or audience and can be used for segmentation. Theses are reserved attributes like first name, last name, etc
All standard and out-of-the-box events that are not custom to your business and can be captured either out of the box or optionally through the SDK.
Captured and updated automatically by the Braze SDK. You don’t need to record this separately as Custom Events or Custom Attributes. Example: Session Start, Session End
Custom attributes are attributes that are defined by your team. These attributes can be in the form of dates, strings, boolean, integer, decimal, or array data types. They can be named anything that does not conflict with any of the Braze-defined standard attributes.
Events are actions a user takes that are recorded as a time series. A time series records the first and last time an event takes place, as well as the total number of times the event has occurred.