LTR 2018: Customer Engagement Keynotes & Conversations

LTR 2018: Customer Engagement Keynotes & Conversations

About this course

Technology is a gift to humanity, allowing us to create deeper personal connections across physical divides. But like any human relationship, words and timing matter. The marriage of data, technology, and teams frees us to worry less and communicate more. Braze (formerly Appboy) explores the human connection that drives us all, in business and in life, at this year’s LTR. Come away with inspiring insights and practical applications that will enable you to create brilliant, emotionally resonant experiences for your customers, resulting in long-term relationships.

 

Table of Contents

1. Welcome Remarks
2. The Human Factor: Psychology, Technology, and Lasting Consumer/Brand Relationships
3. How "Human" Is Your Brand?
4. Brilliant Customer Experiences: The Evolution of the Braze Platform
5. Beyond GDPR: Customer Relationships in a Privacy-Focused Age
6. Collaborating on Growth: Teams That Make a Difference
7. Digital Everest: Delivering Brilliant Experiences in a World of Unprecedented Scale
8. Have Some Chill: Why Great AI-Powered Experiences Don't Feel Like AI
9. Teaming Up: Bringing Together Sports and Brands
10. Closing Remarks

Curriculum

  • Welcome Remarks
  • The Human Factor: Psychology, Technology, and Lasting Consumer/Brand Relationships
  • How "Human" Is Your Brand?
  • Brilliant Customer Experiences: The Evolution of the Braze Platform
  • Beyond GDPR: Customer Relationships in a Privacy-Focused Age
  • The On-Demand Mindset: Mastering Both Sides of the Customer Experience
  • It's a "We" Problem, Not a "She" Problem: Taking Action on Corporate Gender Inequality
  • Have Some Chill: Why Great AI-Powered Experiences Don't Feel Like AI
  • Is Customer Experience the New Content?
  • Digital Marketing Imperative: From Mad Men Marketing to Digital
  • Collaborating on Growth: Teams That Make a Difference
  • Digital Everest: Delivering Brilliant Experiences in a World of Unprecedented Scale
  • Creativity & Technology: Let the Humans Do What They're Good At
  • What's Your Story, Really? Mastering the Art of Business Storytelling
  • Teaming Up: Bringing Together Sports and Brands
  • Closing Remarks

About this course

Technology is a gift to humanity, allowing us to create deeper personal connections across physical divides. But like any human relationship, words and timing matter. The marriage of data, technology, and teams frees us to worry less and communicate more. Braze (formerly Appboy) explores the human connection that drives us all, in business and in life, at this year’s LTR. Come away with inspiring insights and practical applications that will enable you to create brilliant, emotionally resonant experiences for your customers, resulting in long-term relationships.

 

Table of Contents

1. Welcome Remarks
2. The Human Factor: Psychology, Technology, and Lasting Consumer/Brand Relationships
3. How "Human" Is Your Brand?
4. Brilliant Customer Experiences: The Evolution of the Braze Platform
5. Beyond GDPR: Customer Relationships in a Privacy-Focused Age
6. Collaborating on Growth: Teams That Make a Difference
7. Digital Everest: Delivering Brilliant Experiences in a World of Unprecedented Scale
8. Have Some Chill: Why Great AI-Powered Experiences Don't Feel Like AI
9. Teaming Up: Bringing Together Sports and Brands
10. Closing Remarks

Curriculum

  • Welcome Remarks
  • The Human Factor: Psychology, Technology, and Lasting Consumer/Brand Relationships
  • How "Human" Is Your Brand?
  • Brilliant Customer Experiences: The Evolution of the Braze Platform
  • Beyond GDPR: Customer Relationships in a Privacy-Focused Age
  • The On-Demand Mindset: Mastering Both Sides of the Customer Experience
  • It's a "We" Problem, Not a "She" Problem: Taking Action on Corporate Gender Inequality
  • Have Some Chill: Why Great AI-Powered Experiences Don't Feel Like AI
  • Is Customer Experience the New Content?
  • Digital Marketing Imperative: From Mad Men Marketing to Digital
  • Collaborating on Growth: Teams That Make a Difference
  • Digital Everest: Delivering Brilliant Experiences in a World of Unprecedented Scale
  • Creativity & Technology: Let the Humans Do What They're Good At
  • What's Your Story, Really? Mastering the Art of Business Storytelling
  • Teaming Up: Bringing Together Sports and Brands
  • Closing Remarks