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The Power of Monitoring Email Performance
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How to Monitor Performance
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Dive Deeper into Email Performance
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Act on Email Performance Data
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Use Case: Monitor Your Reputation
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Use Case: Increase ROI with Data
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Knowledge Check
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Summary
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Rate This Course
Improve Email Performance
Monitor and respond to email performance data.
About this course
Learn about key sources of email performance data in Braze so you can decide which metrics to monitor and prepare to intervene on common deliverability and email performance problems.
After completing this course, you will be able to:
- Explain why regularly monitoring your email performance is important to your brand’s success
- Define key email performance metrics and locate that data in Braze
- Identify opportunities to act upon email performance data to improve outcomes
- Identify tools that offer deeper email performance insights, such as Braze Currents, Query Builder, and the Deliverability Center
- Apply knowledge of email delivery metrics to closely monitor sender reputation and deliverability
- Apply knowledge of email metrics to track success toward marketing goals and improve ROI