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Email Consent Basics
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Consent and the Braze AUP
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Consent Best Practices
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Email Participants
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Email Reputation
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Double Opt-In With Braze
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Sunsetting
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IP Pools and Subdomains
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Subscription Management
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Knowledge Check
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Summary
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Email Opt-Ins and Permissions
Collect and manage user messaging consent.
By the end of this course, you should be able to:
- Explain what marketing consent is and why it's important
- Explain how the Braze Acceptable User Policy impacts email sending
- Identify the different types of email opt-ins and permissions
- List the participants involved in email and their motivations
- Explain what email reputation is and how to build and keep a good reputation
- Implement a double opt-in flow with Braze
- Create and use a sunset segment in Braze
- Explain what IP pools and subdomains are and why they're key to email sending
- Configure the unsubscribe options for your end users