Email Onboarding: Achieving High Deliverability

Email Onboarding: Achieving High Deliverability

About this course

Learn the foundational concepts of the world's biggest marketing stream in terms of ROI. We'll give a zoomed out view of the impact of email marketing, as well as guide you through setup, authentication steps, IP warmup, content best practices, and ways of monitoring your customers' engagement. 

Table of Contents

Email Overview
1. Welcome to your Email Onboarding!
2. A Brief History of Mass Communication
3. Emails: Channel Overview

Start Smart
4. Setup & Authentication
5. Consent is Cool!
6. IP Warming
7. Crafting Content

CHECKPOINT: Create Your Warmup Plan (not a requirement!)

Execute and Test
9. Send Email with Braze
10. Test like the Best
11. Gauge Your Performance

Optimize your Efforts
12. Email Reporting Stats Breakdown
13. Sunset Policies
14. Refine and Repeat

Email Quiz

Curriculum1 hr 15 min

  • Email Onboarding: Achieving High Deliverability
  • Email Deliverability Quiz
  • Survey

About this course

Learn the foundational concepts of the world's biggest marketing stream in terms of ROI. We'll give a zoomed out view of the impact of email marketing, as well as guide you through setup, authentication steps, IP warmup, content best practices, and ways of monitoring your customers' engagement. 

Table of Contents

Email Overview
1. Welcome to your Email Onboarding!
2. A Brief History of Mass Communication
3. Emails: Channel Overview

Start Smart
4. Setup & Authentication
5. Consent is Cool!
6. IP Warming
7. Crafting Content

CHECKPOINT: Create Your Warmup Plan (not a requirement!)

Execute and Test
9. Send Email with Braze
10. Test like the Best
11. Gauge Your Performance

Optimize your Efforts
12. Email Reporting Stats Breakdown
13. Sunset Policies
14. Refine and Repeat

Email Quiz

Curriculum1 hr 15 min

  • Email Onboarding: Achieving High Deliverability
  • Email Deliverability Quiz
  • Survey