- Use Cases
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Feature Education for Loyalty Program Benefits
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Location-Based Promotions
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Milestone Messaging
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Personalized Outreach with In-App Message Surveys
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Premium Upselling
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New Feature Testing
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Back In Stock Alerts
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Brand Annual Event
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Brand Value Messaging
- User Journey Mapping Activity
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Driving Retention and Loyalty Journey Mapping Activity
- Survey
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Driving Retention and Loyalty Use Case Playbook
Heighten customer retention with these journey orchestration use cases
About this course
Learn how to create personalized customer journeys to increase user retention and loyalty with your brand. This use case playbook provides inspiration for user journey orchestration in Canvas Flow. We’ll introduce a templated approach to 9 customer engagement use cases and provide examples for how you might customize the use case to your brand and industry. At the end of the playbook, we’ll teach you how to create a holistic user journey strategy across four of the use cases in the path.
These use cases are meant to serve as a guide for further experimentation and customization. Try adding Variants to your Canvas Flow journeys to test different approaches, using our reporting and analytics features to figure out the most effective strategy for your brand and user base.
Feel free to skip around the playbook for the use cases that interest you. Each use case will take about 5 minutes to read through. The final activity will take about 1 hour to complete.