Custom Events and Attributes

Robust custom data is the backbone to any successful Braze implementation.Learn the basics of custom data here, and check out our resources to help you plan what data to collect.

Table of Contents

1. Intro to User Data
2. Automatically Collected Data
3. Custom Attributes
4. Custom Events
5. Next Steps

Table of Contents

1. Intro to User Data
2. Automatically Collected Data
3. Custom Attributes
4. Custom Events
5. Next Steps