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The Demise of Third-Party Cookies
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Anonymous Users Overview
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Best Practices For Engaging Your Anonymous Users
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Case Study: Boost Anonymous Users Sessions
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Knowledge Check
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Summary
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Anonymous Users
Learn about anonymous users and their business value.
About this course
In the new era of digital marketing, third-party cookies are disappearing. As a digital marketer, you must rethink the way you gather data about your audience. Fortunately, you have a valuable asset you may be overlooking–your anonymous users. This course explores how you can engage with your anonymous users to gather quality zero and first-party data about your customers and leverage it to boost business growth and monetization.
After completing this course, you'll able to:
- Explain how the shift away from third-party cookies impacts your brand’s marketing strategy.
- Explain what anonymous users are, their value, and how they differ from known users.
- Recognize opportunities to interact with anonymous users at various stages in the user lifecycle.
- Assess strategies for engaging anonymous users to increase user sessions given a sample scenario.