-
Email Consent Basics
-
Consent and the Braze AUP
-
Consent Best Practices
-
Email Participants
-
Email Reputation
-
Double Opt-In With Braze
-
Sunsetting
-
IP Pools and Subdomains
-
Subscription Management
-
Knowledge Check
-
Summary
-
Rate this course
Email Opt-Ins and Permissions
Collect and manage user messaging consent.
About this course
It’s crucial for your brand to secure and uphold user consent when sending marketing emails. Failure to do so may lead to user dissatisfaction, potential rejection of your emails by mailbox providers, and a possible breach of Braze’s Acceptable Use Policy. Educating yourself on consent best practices will help you maintain your users' trust, meet legal requirements, and adhere to Braze's policies.
After completing this course, you will be able to:
- Explain what marketing consent is and why it's important
- Explain how the Braze Acceptable User Policy impacts email sending
- Identify the different types of email opt-ins and permissions
- Implement a double opt-in flow with Braze
- Create and use a sunset segment in Braze
- Explain what IP pools and subdomains are and why they're key to email sending
- Configure the unsubscribe options for your end users