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The Importance of Strategic Data Planning
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Optimize Your Data
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Align Business Goals with Campaigns and Data
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Analyze Your Data Architecture
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Data Planning Prep Worksheet
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Knowledge Check
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Summary
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Rate This Course
Plan an Effective Data Import Strategy
Plan your data strategy for maximum efficiency.
About this course
Integrating a new customer engagement platform into your tech stack is a prime opportunity to rethink your brand's data strategy. A clear vision of how your brand collects and uses data is critical for an effective data import process. By incorporating best practices into your strategy, you can avoid common pitfalls and set your brand up for success. This course covers the importance of strategic data planning, achieving data optimization, aligning business goals with necessary data, and analyzing data architecture. You will observe how Calorie Rocket, a sample food delivery brand, applies this information, and then complete a worksheet to try the data planning process on your own.
After completing this course, you will be able to:
- Articulate the importance of a well executed data migration plan
- Define how Braze measures data points and compare the different levels of data optimization
- Identify which of your brand’s data to migrate using a backwards-thinking approach
- Identify desired use cases for Braze, then match them with relevant data sources