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Introduction to Braze Data Categories
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How Braze Structures Data
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Custom Data for Your Brand
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Event Properties
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Purchase Events
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External Data
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Knowledge Check
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Summary
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Braze Data Categories
Learn about the different categories of data stored in Braze and how each type is used in marketing and messaging campaigns.
About this course
This course will help you understand of how Braze categorizes and stores different data types, including out-of-the-box data, custom data, purchase data, and external data. With this foundational knowledge of Braze's data structure, you can move on to more advanced data planning and strategy steps.
After completing this course, you will be able to:
- Identify key applications for the data you collect and store with Braze
- Explain how Braze structures data in terms of the three main data categories: out-of-the-box data, standard data, and custom data
- Differentiate custom attributes and custom events within your brand’s own custom data planning strategy
- Explain how event properties are used for personalization, triggering campaigns, and tracking conversions
- Describe how purchase data is captured in Braze
- Describe example applications for external data in a brand’s overall messaging strategy